[25 August 2020, Durban KZN] Sales exceeding R179 million at Seaton is testament to Murray Collins’ vision of this unique ocean-side development; as a dynamic catalyst for the new normal, set to unfold on KZN’s prestigious north coast. Nothing like this has been seen in the last three decades.


It’s unprecedented. Property sales valued at R179 million and counting, took place for the first two precincts released at exquisite Seaton, The Bay at Sheffield Beach…and that during a global pandemic. This weekend alone, Precinct D completely sold out, realising over R80 million in transactional value, with a queue of 50 plus cars waiting for the gates to open for prospective buyers to secure a plot for their dream home. Families, singles, couples travelled north from Durban, Pretoria, Johannesburg and the Free State, all determined to select their stand for their new Sheffield Beach homes in this extraordinary ocean-side development.

At Seaton, The Bay, the prime Precinct B beachfront stands are, arguably, the very best sites the north coast has to offer.  Only private sales were opened during lockdown level 3, and unsurprisingly, given the demand, sales of R100 million were concluded. More are pending now, as South Africans are freer to move around and view these exclusive sites priced between R3m and R15 million. Remarkably, it’s been three decades since any north coast residential development has had direct beach access, and Seaton has that – over 1km of pristine, beach frontage. And there is no other estate within KZN with ocean views quite like Seaton.

Despite cautious optimism given the current sentiment, Collins Residential – one of Kwazulu-Natal’s most respected residential developers with over 100 years’ experience in property – have been blown away by the response received to date. As Murray Collins said, “It confirms what we’ve instinctively known – if you have an exceptional product in a perfect location at the right price point, there will always be significant demand. Seaton, The Bay is that product. Seaton is not only land in a glorious prime position, it’s land with an unrivalled lifestyle.”

The lifestyle offered at Seaton has been in planning for over five years. Given the current emerging micro trends of what people are looking for post Covid, it’s interesting to note that Collins Residential had already identified these needs and integrated them into the masterplan for Seaton. Combine this foresight with the lowest interest rates in 50 years, and new residents will clearly benefit from the developer’s visionary, future-forward planning.

Seaton offers homeowners a return to things that matter – the opportunity to live an authentic, uncomplicated, family focused, closer-to-nature version of life. Residents have access to the vibrant Beach Club House, a superb multi-sports facility, 26km of running and cycling trails, a world-class equestrian facility, and intimate proximity to nature…pure, simple and restorative. The intense focus on rehabilitating the environment – including the wetlands and forest – means Seaton homeowners will live in a landscape as natural and authentic as it was 100 years ago.

Seaton residents will not only have their own wonderful beach and indigenous landscape on their doorstep, but be able to share in their neighbours’ 1000ha of rehabilitated coastal property. Collins Residential’s Zululami Luxury Coastal Estate has no fences or borders between the two estates, and residents will be free to roam further afield and explore the adjacent property.

Seaton offers something extraordinary on this exclusive stretch of the KZN north coast – the wonderful possibility of a life where joy comes from nature, endless space, family and community. Seaton is envisaged as a catalyst for a fresh, discerning approach to urban planning within sensitivity to the environment a central tenet, where quality amenities such as first-class schools and mindfully conceived commercial nodes are carefully integrated into the greater landscape.

Murray Collins commented, “At Seaton, we are in the process of creating a residential development and lifestyle for the future. We couldn’t have known just how soon the future would be here, but we knew what it would look like. The market has responded to this rare opportunity – the unprecedented demand we’ve experienced, is testimony to that. Seaton will be the next wave, the springboard for a new, mindful way of living extraordinarily well on the north coast of KZN.”





Through the years, Collins Residential has created a portfolio that provides the South African market with property products that offer family-focussed lifestyles, great locations and competitively priced opportunities. Each development is extensively researched and investors are provided with an innovative development offering that speaks to their unique choices and requirements. Collins Residential is confident of both the quality and distinctiveness of their products and services, based on the positive feedback and sales’ returns yielded by the market and investor base. Collins Residential are online at: https://collinsresidential.co.za/



Photo Captions & Credits:


Deep Caption – Seaton The Bay_Panoramic_2:  Seaton is all about things that matter – living an authentic, uncomplicated, family focused, closer-to-nature version of life. It’s been three decades since any north coast residential development has had direct beach access, and Seaton has that – over 1km of pristine beach frontage. And there is no other estate within KZN with ocean views quite like this place. Credit: Chris Allan

Seaton The Bay_What R179m+ Looks Like:  The Seaton ‘Dream Team’ pictured here celebrating an unprecedented placemaking achievement for the estate – achieved during unchartered times. [From left to right] Melanie Clarkson, David Cameron, Andrew Smith and Patrick Lambie. Credit: Samora Chapman